Anyone notice forums sending more emails lately?

A lot of the forums I have to register to post, over the last few months have been sending emails. Mostly short snips of popular posts. With a click here to read more. It seems to be getting a lot more popular. Posts dwindling and they are trying to make them busier? I have received them from 1919, Arfcom even Federal (not sure how they got my email). Yea, go in preferences and unsubscribe. Just wondering why lately, new trend?

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