Dems aren't the only ones "focus grouping" terminology, "Climate Change" *Link*

The narrative names have changed several times to gain more traction from the unwashed masses. "Quid pro quo" was dropped because it didn't test well with the Dem voting base aka welfare daytime-TV welfare mothers. And so now the climate hysteria crowd have jumped on that bandwagon

Using a Madison Avenue advertising firm to spice up THEIR pet crisis du jour: "Renaming climate change: Can a new name finally make us take action?"

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.” (How does climate actually "collapse"???

Anyway, those terms have been focus-grouped to show they have the most traction.

"...“rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending."

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