"If a tree falls in a forest and no one is around to hear it, does it make a sound?"
"If there is no ear, there is no sound."
"Only folks who watch fobaw on the tube hear/see the SJW message"
As far as directed at me, ehhhh; we have an antenna on the roof, period. So we aren't/can't be tracked, and other than the cost of the TV, antenna, pole and coax no other money was spent. No one at the NFL got a dime from me watching the game just now and the advertisers are not able to track "me" for their "views per dollar spent" rankings.
Still, I did see the message, looked it up on DuckDuckGo, and rejected it. So, zero results for them all around.